• April 19-21, 2023 | Hilton New Orleans Riverside, Louisiana
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Cynthia Worley


Vice President, Strategic Accounts

A self-proclaimed ‘Cheerleader for Change,’ Cynthia delights in bringing dependable, value-add transformation to an industry long plagued by inefficiencies; fraught with paper trails, disjointed communications, and overflowing inboxes. As the VP of Strategic Accounts at SEDNA, she supports, accelerates and amplifies the digitalisation efforts of the world’s top firms in the global supply chain by fixing the fundamental flaws in the building block of business communication - email; delivering on SEDNA’s mission to return 1 billion hours back to the world.

Cynthia discovered her passion for innovation as an early employee of Intercontinental Exchange (ICE), where she was awarded a patent for personal contributions to the development of eConfirm, a bilateral trade confirmation matching engine. She went on to hold several leadership positions at essDOCS where she was instrumental to the development and delivery of several 'firsts' in digitalisation - the first fully electronic, endorsable, eBill of Lading; the first ePresentation of eDocs under eUCP; eSafety Data Sheets - a joint initiative with SGS; and CargoDocs for Barges - the first eNomination and eBarge Receipt solution for the ARA region.

Sessions With Cynthia Worley

Friday, 21 April

  • 01:30pm - 02:00pm (CST) / 21/apr/2023 06:30 pm - 21/apr/2023 07:00 pm

    Taming the Data: Using Artificial Intelligence to Streamline Project Cargo Logistics

    Technology providers in the shipping space are using artificial intelligence to hoover up and make sense of the cacophony of data that flow in daily to carrier and logistics service providers’ offices from sources such as pricing requests, sailing schedules, statements of facts, and other data streams. Capturing and organizing such data can help shippers, forwarders, and carriers better manage emails, day-to-day operations, port calls, fixtures, and demurrage risk, and generally make inefficient processes, both commercial and operational, faster and simpler. Global shipping is chronically behind when it comes to developing these types of capabilities, and they are even harder to find in the breakbulk and project cargo community, especially for smaller service providers that don't operate at a scale that allows for developing their own in-house capabilities. In this session, Eric Johnson, Journal of Commerce senior editor for technology, will discuss the promise and pitfalls of several tech platforms with the entrepreneurs developing new or building out existing capabilities in the breakbulk and project cargo shipping space.