There is ample buzz right now around LTL pricing - as market power has swung back towards the shipper. Unlike most procurement events - the LTL bid doesn’t always look, act, and resemble what you’d think. We inhabit a unique industry based on market size, pricing complexities, and experience. The ideal LTL RFP and program creation is very much a combination of art, math and science. Strong knowledge of carrier costs, the ability to outshine the shipper next door to you, as well as leveraging the powerful network of relationships (for good or bad) all meld together into something that cannot be standardized from shipper to shipper, carrier to carrier. Sounds like a mystery, doesn’t it? It’s not, and we’ll show you why. This seminar will deconstruct and provide actionable strategies for shippers and brokers alike to craft and deploy the very best LTL RFP.