Automation is a loaded word in business circles these days. One person’s efficiency tool is another person’s job killer. Even among those who appreciate the potential of automation in logistics, the definition of what automation is and what it can do varies widely. Is it a vehicle to take the burden of mundane tasks off the desks of humans, or is it an intelligent tool that does more than follow instructions well? As products like chatGPT and other so-called generative AI creations infiltrate the public’s consciousness (and commercial initiatives), it’s important to take stock of where the freight transportation industry is with regards to automation. In this one-on-one chat, AVRL CEO Chadd Olesen will give an inside peak into how all parties involved in freight transportation are — and aren’t — using automation to get a leg up on their competition.