Michael Bookout

MyCarrier

Co-Founder and CEO

Michael is an LTL freight flow professional committed to bringing cutting edge transportation software to the industry to improve both carrier and shipper outcomes. Michael has been in the freight industry for over 20 years and spends his free time enjoying the outdoors, coaching, and going on family adventures.

Sessions With Michael Bookout

Wednesday, 28 September

  • 09:45am - 10:15am (PST) / 28/sep/2022 02:45 pm - 28/sep/2022 03:15 pm

    Tech II: LTL Tech's Coming of Age

    The less-than-truckload market has been the big beneficiary of pandemic-based shifts in consumer behavior, but its robustness expands beyond our insatiable hunger for e-commerce and home delivery. With the market seeing an overflow from truckload and parcel, the question that lies ahead for shippers in the space is: How will LTL carriers and brokers cater to a new level of baseline demand? Technology certainly must play a role. In the last few years, a number of technologies aimed at empowering LTL carriers and brokers have emerged. The breadth of providers trails that seen in the truckload space — the truckload market is far bigger, but LTL is also more complex. This session will explore the extent to which technology is helping the market cope with demand and complexity, including empowering LTL carriers to improve their interfaces with shippers and brokers, and new models that bridge the gaps between modes.