The data exists for shippers, carriers and intermediaries to be more precise in determining when they need and have space on container ships. In essence, data could lead the industry away from destructive behavior that benefits neither the provider nor consumer of ocean capacity. This session will examine how rate benchmarking and tendering tools might help shippers better map out their allocations if aligned with a strong demand forecasting process. All of these are critical in any year, but particularly so in a year of upheaval like 2020 and uncertainty like 2021.
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