COVID-19 as Accelerator of Digital Development in Shipping
Wednesday, 3 March
1:15 pm - 1:45 pm (PST)
/ 03/mar/2021 06:15 pm - 03/mar/2021 06:45 pm
The liner shipping industry has suffered from a chronic lack of digitization and standardization, but headway is being made on a number of fronts stemming from historic coordination between carriers designed to make core processes easier for shippers, 3PLs, and software providers to manage. The COVID-19 pandemic acted as a catalyst for this development, forcing logistics teams and service providers to operate in a decentralized way, and shining a light on where out-of-date foundations no longer work. In this session, Andre Simha, global chief digital & information officer at Mediterranean Shipping Co. and chairman of the Digital Container Shipping Association, will discuss progress on a number of fronts intended to unify digitization across the industry, including electronic bills of lading, smart containers, and other technology initiatives MSC is undertaking.