Selling into shippers is hard for software vendors. Aside from the generally long sales cycles that predominate in global logistics across all buying entities, shippers are a particularly difficult nut to crack because each BCO is unique. Even shippers in the same vertical and of roughly the same size might view their technology needs from vastly different perspectives. Some might look to outsource their technology needs to 3PLs. Some might channel budget toward broader supply chain needs in lieu of focusing more narrowly on freight transportation. In this session, a trio of shipper-focused technology providers will discuss how they aim to make technology for shippers easier to consume, more valuable, and with a quick return on investment.