• TPM25
  • March 2-5, 2025 | Long Beach Convention Center

Carl Lauron

BuyCo

Founder and CEO

Carl Lauron is founder and CEO of BuyCo. Upon graduating from the Paris School of Mines, Lauron worked as a logistics consultant and held various operational management roles in warehousing, transport, and distribution. In 2007, he joined CMA CGM where he became managing director of the freight forwarding division, and then vice president of Innovation. This is how he discovered the gap between the latest available technologies and the outdated shipping management tools. Lauron founded BuyCo in 2015 to help importers and exporters simplify, optimize, and secure their ocean shipping operations through digital innovations. This is achieved through a collaborative SaaS solution interfacing importers and exporters with shipping lines, forwarders, and any other supply chain participants. Using BuyCo means up to 40% productivity increase, better cost control, and a state-of-the-art customer service for exporters, using lean procurement as a competitive advantage. Typical BuyCo customers are enterprises running 5,000 to 500,000 containers a year, such as Nestlé, AB InBev, Renault, and Total.

Sessions With Carl Lauron

Monday, 3 March

  • 04:35pm - 05:05pm (PST) / 04/mar/2025 12:35 am - 04/mar/2025 01:05 am

    TPM Tech: Making Shipper Technology Approachable

    Selling into shippers is hard for software vendors. Aside from the generally long sales cycles that predominate in global logistics across all buying entities, shippers are a particularly difficult nut to crack because each BCO is unique. Even shippers in the same vertical and of roughly the same size might view their technology needs from vastly different perspectives. Some might look to outsource their technology needs to 3PLs. Some might channel budget toward broader supply chain needs in lieu of focusing more narrowly on freight transportation. In this session, a trio of shipper-focused technology providers will discuss how they aim to make technology for shippers easier to consume, more valuable, and with a quick return on investment.