Cathy Morrow Roberson

S&P Global

Research Analyst, JOC

Cathy Roberson joined the JOC in July 2020 and covers parcel, air cargo, and last-mile and reverse logistics. Based in Atlanta, she is also founder and head analyst for Logistics Trends & Insights, which provides customized logistics research and consulting services utilizing a global network of trusted and experienced analysts. Services include whitepapers, reports, surveys, case studies, and more. Roberson has more than 15 years of experience in the logistics market, including 10 years with UPS Supply Chain and several years with specialized consulting firms. In addition to being quoted in numerous publications, Roberson has published numerous articles in various business and logistics publications and speaks regularly at industry events.

Sessions With Cathy Morrow Roberson

Wednesday, 2 March

  • 11:45am - 12:30pm (EST) / 02/mar/2022 07:45 pm - 02/mar/2022 08:30 pm

    Why Relationships Matter More Than Ever: A Shipper Case Study

    Two years into historic pandemic-related disruption, one of the major lessons for many shippers is just how important strong relationships with their supply chain partners can be. For some, a strong relationship can literally make the difference between supply chain success and failure can be. For footwear manufacturer Wolverine Worldwide, it quickly became clear when supply chains clogged that it had to close ranks with its retailers on one end and with its largest transportation and logistics partner on the other. How? By getting orders earlier from retailers to its Asian suppliers, Wolverine has been able to keep its transportation costs in relative check. “Getting these orders in earlier is allowing us to work with the retailers on new expedited ways to get goods to them, whether it be what we call the fast boat, whether it be the door to dock where we're shipping it right to them,” Wolverine Worldwide president Brendan Hoffman told JOC.com last August. That, in turn, allowed Wolverine to give more accurate forecasts to its carriers about what, when, and from where it would be shipping its product. As TPM22 — and its overall theme, “Relationships Matter” — winds down, this case study will feature Wolverine Worldwide discussing how its foundational relationships helped to sustain it through the disruptive chaos of the past 18 months.