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With global schedule reliability overall barely better than 50% (51.5% as of late November, down from over 64% a year earlier), liner services hyper-focused on schedule reliability and space guarantees have an obvious attraction for BCOs that demand service consistency but wish to avoid much more expensive airfreight. Matson has long operated a China-to-West Coast express service based on this premise and CMA CGM and Zim also operate expedited services to the West Coast. Another such service that has established itself in connecting Vietnam with the US Pacific Northwest is Sun Chief, a unique joint venture between UWL (a unit of World Group LLC) and Singapore-based Swire Shipping, where Swire provides the capacity and UWL commercializes the service focused overwhelmingly on direct BCO customers. Over the past 12 months, the fortnightly service delivered 92% schedule reliability to Seattle versus a 39% industry average on that route, according to Sea-Intelligence, with no blank sailings. It has obvious appeal to shippers with lean inventory models, which requires consistent schedule reliability, offering both the ocean leg and point-to- point service. With schedule reliability a growing shipper concern headed into 2025, Sun Chief offers an alternative view of supply chain value able to be created in ocean container transport.