Craig Morrison

JOANN Stores

Transportation Director

Craig Morrison is transportation director for Jo-Ann Stores, LLC. He is a logistics professional with more than 35 years of hands-on transportation, logistics, and private fleet experience in a multitude of roles. Morrison is also a 22-year veteran of the United States Army, having served throughout the world as a combat engineer. Jo-Ann Stores has four DCs that service more than 850 stores in 49 states and oversee all modes of transportation for Jo-Ann Stores, including truckload, LTL, rail, small parcel, airfreight, and ocean freight. Jo-Ann Stores was designated as a critical business during the start of the pandemic in 2020, and subsequently instituted multiple new service platforms for customers including SFS, BOPUS, and an enhanced e-commerce presence.  

Sessions With Craig Morrison

Monday, 28 February

  • 03:50pm - 04:35pm (EST) / 28/feb/2022 11:50 pm - 01/mar/2022 12:35 am

    Container Allocation Strategies: Managing Lumpy Week-to-Week Volumes

    A simple math equation has traditionally governed the way ocean carriers allot space to shippers and non-vessel-operating common carriers on a weekly basis over the length of their annual ocean freight contracts: MQC/52. That’s to say that weekly allocations are doled out by dividing a minimum quantity commitment by 52 weeks. Of course, that formula doesn’t account for the ebbs and flows most shippers see across a month, much less the entire year. The issue of differing space needs on different weeks came to the fore in 2021, when ocean capacity in any form became a precious commodity. Carriers were largely unable to accommodate base capacity needs, with much fewer requests for additional space. As 2022 begins, the need to allocate better has to be a priority for all parties. Shippers need more assurance that they can get space that aligns with their volume out of a specific port on a given week. And carriers need more certainty, in advance, of what volume is likely to come so they can plan their network and fully utilize the capacity on their vessels. The 2021 market changed the nature of allocations, in that many freight buyers felt that carriers intentionally cut allocations to sell space on the more lucrative spot market. What strategies and technologies can both sides use to make sure allocations match capacity needs and can fluctuate as those needs shift? This session will incorporate the perspective of a retailer, a technology provider for shippers, and a software vendor for forwarders that has developed a tool to forecast allocations better.