Forwarding Technology on the Front Burner
Forwarders are on the front lines of the barrage of technology being aimed at container shipping, a situation that presents a threat and an opportunity for intermediaries of all sizes. The question is, should a forwarder prioritize back-end operations or its customer interface for technology investment? And what hurdles are there once that decision is made. Standing still isn’t an option, but moving in the wrong direction can put a forwarder off course. This session will explore how providers and customers in this fast-moving market should game-plan over the coming year.