• TPM25
  • March 2-5, 2025 | Long Beach Convention Center

Ittay (Ty) Hayut

Hoopo

CEO & Co-Founder

Ittay (Ty) Hayut is the CEO & co-founder of Hoopo, a provider of location intelligence through power-efficient, and affordable, visibility.

Hoopo is working with supply-chain, transportation, and logistic companies worldwide to revolutionize means of exploiting the value that asset visibility brings. Ittay brings years of experience in emerging technologies following his service as a commander in the Israeli Defence Forces and co-founding the 9900 Alumni Association. While working in SaaS, IoT, and supply-chain, Ittay also completed his MA in Cognitive Psychology through Tel-Aviv University's Interdisciplinary Program for Outstanding Students.

Ittay and the team at Hoopo aspire to develop unique end-to-end tracking solutions that provide immediate value to customers and help create new business cases using asset visibility, and data analysis.

Sessions With Ittay (Ty) Hayut

Tuesday, 4 March

  • 03:05pm - 03:45pm (PST) / 04/mar/2025 11:05 pm - 04/mar/2025 11:45 pm

    TPM Tech: Are Smart Containers Really Going to Transform the Global Supply Chain?

    Smart containers, or IoT-enabled containers, promise unparalleled visibility, efficiency, and control, while offering to reshape the global supply chain. But how far are we from realizing this potential? This roundtable discussion will dig deep into smart containers' practicalities, challenges, and realities. With insights from industry experts, the panel will explore whether smart containers are the game-changer they’re expected to be. We’ll discuss industrywide transformation, the barriers to integration, and how data standardization and interoperability are critical to achieving their full potential. At its essence, the session will provide attendees with an in-depth understanding of how IoT-enabled containers are progressing and what still needs to happen for them to revolutionize global logistics. Among the key questions to be addressed are:

    • How are smart containers improving supply chain visibility and control today?

    • What are the main hurdles preventing IoT-enabled containers from transforming the global logistics landscape?

    • And what does the future hold for this technology in terms of innovation and industry adoption?

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