Jonas Krumland, born in Oldenburg, Germany, first completed a dual course of study at Leschaco, a globally active freight forwarding company active in Ocean Freight, Air Freight, Tank container shipping, and Contract Logistics.
In different non-managerial and managerial positions across various functions, Jonas took deep dives into both, the fundamentals as well as special niches of supply chain management between 2011 and 2014. From 2014 to 2016 he was active as a Key Account Manager and Business Development Manager for Leschaco. In 2016 Jonas took over responsibility for Leschaco's global digitization efforts as Head of Global Business Transformation.
In 2018 Jonas developed the idea and concept behind Logward, which was incorporated in April 2018. Ever since he is in charge as Chief Executive Officer for the quickly growing company that offers Supply Chain Management as a Service, a digital 4PL cloud.
The data exists for shippers, carriers and intermediaries to be more precise in determining when they need and have space on container ships. In essence, data could lead the industry away from destructive behavior that benefits neither the provider nor consumer of ocean capacity. This session will examine how rate benchmarking and tendering tools might help shippers better map out their allocations if aligned with a strong demand forecasting process. All of these are critical in any year, but particularly so in a year of upheaval like 2020 and uncertainty like 2021.