• TPM25
  • March 2-5, 2025 | Long Beach Convention Center

Julia Bedanova

Million Dollar Baby Co.

Chief Operating Officer

Julia Bedanova is the Chief Operations Officer at Million Dollar Baby Co. (MDB Co.), a Los Angeles-based leader in baby and children’s furniture founded in 1990. The award-winning organization produces some of the industry's most sustainable and innovative designs for 7 distinct nursery brands including Babyletto, Namesake, DaVinci and Nurseryworks. In her 8 years at the company, Julia has transformed MDB Co.’s approach to supply chain and analytics, as well as organizational alignment and employee engagement. Prior to her time at MDB Co., she was a Manager at Deloitte Consulting’s Strategy and Operations group. Julia earned her MBA from The Wharton School of the University of Pennsylvania.  

Sessions With Julia Bedanova

Tuesday, 4 March

  • 04:50pm - 05:25pm (PST) / 05/mar/2025 12:50 am - 05/mar/2025 01:25 am

    TPM Tech: The Time to Value Hurdle
    The glacial pace of technology adoption in the logistics industry has never been more apparent than in the aftermath of the pandemic, when the sugar high of investing during a crisis gave way to a more considerate approach to software investment. As the market normalizes in late 2024, the key for vendors will be in proving that time to value — a software term indicating how long it takes a company to see a measurable return on its investment — shrinks such that buyers feel there is no friction in their buying decision. This won’t be easy, as logistics remains an industry where decision-making on software is slow and methodical. But solving the time-to-value riddle could herald a new era for logistics. This session will discuss how software vendors are changing their approach to improve time to value, and whether shippers and 3PLs need to adjust their buying habits when it comes to buying products.
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