Julian Alvarez is a serial entrepreneur and the founder and CEO of Logixboard, a venture-backed company based in Seattle. Logixboard provides Freight Forwarders with a modern online portal to provide better visibility, workflows, and analytics for their customers and partners. We empower traditional forwarders with deep supply chain expertise to easily digitize their customer engagement— helping build shipper loyalty and increase sales through differentiation.
Forwarders are on the front lines of the barrage of technology being aimed at container shipping, a situation that presents a threat and an opportunity for intermediaries of all sizes. The question is, should a forwarder prioritize back-end operations or its customer interface for technology investment? And what hurdles are there once that decision is made. Standing still isn’t an option, but moving in the wrong direction can put a forwarder off course. This session will explore how providers and customers in this fast-moving market should game-plan over the coming year.