• TPM23
  • February 26 – March 1, 2023 | Long Beach Convention Center
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Morten Ørskou Bols

GateHouse Maritime

Market Development Director

Morten Bols is the Market Development Director at Gatehouse Maritime. He has been part of the supply chain and freight forwarding industries for over two decades, with the last five years focusing on data-driven technologies to help improve the challenges the industry faces globally. He is now part of GateHouse Maritime, an industry-leading data supplier providing true Ocean Visibility to many industries in the logistics tech segment.

Gatehouse Maritime Data Foundation boasts more than 273+ Billion data points along with 30+ analytical and predictive analytics models that our clients use. One of these being Gatehouse Ocean Supply Chain Visibility & Predictability Services, tracking containers and container vessels and providing analytics about port congestion and carrier performance.

Sessions With Morten Ørskou Bols

Tuesday, 28 February

  • 04:45pm - 05:30pm (PST) / 01/mar/2023 12:45 am - 01/mar/2023 01:30 am

    Data Quality: Who Holds the Key to Greater Visibility?

    In some ways, it seems ocean freight visibility — never mind multimodal, end-to-end visibility — is stuck in a version of Groundhog Day. Hundreds of millions of dollars have been funneled into visibility solutionsover the past few years, building upon the foundations of incumbent providers the past two decades. But a common refrain from buyers is a sense of dissatisfaction, that they would have expected the available solutions to have progressed further by 2023. At the heart of the search for better visibility is the underlying data. No single entity has control of all the data needed by cargo owners to monitor and impact global shipments. Aggregation, integrations and partnerships are needed to stitch together the different data elements. Systems are needed to clean the data and put the data in context. There's also the issue of whether data provided by carriers — essentially the student grading itself — is enough, or whether IoT devices are needed to truly take the next step. In this session, two providers of hardware-based solutions, a key provider of ocean visibility data, and a 3PL will discuss what it will take to go from "OK" to "great" when it comes to the data that powers much-needed visibility.