Ruben grew up in the trucking and warehousing business in Germany and held various management and executive roles in leading shipping lines, NVOCCs, logistics firms, and intermodal operators across Europe, China, and the Middle East.
Today he is consulting on strategy, digitalization, internationalization, and logistics. He is the founder and director of OceanX, a network and think tank for NVOCCs and sea freight focused forwarders. Ruben teaches shipping and strategy at several institutions, advises startups and other industry companies while being an investor in some.
He has a freight forwarding education, holds a German degree in business economics, and an MBA from Aston University in the United Kingdom.
Automation can be a scary word for an industry that has historically relied on people to make it run, from data entry and container tracking to managing operational challenges and customer service. But the technology wave hitting global logistics will indelibly change what the workforce looks like in the coming years. This session will examine what those changes look like, the benefits of a shift toward process automation, and the challenges of reassigning people to new roles.