When Maersk in 2016 set off down the road of integrating traditional shipping and logistics services into an end-to-end offering — something that had never been tried let alone accomplished before — many wondered how it could successfully weave together multiple services to create genuine value for customers’ supply chains. An answer to that question comes from its relationship with Castlery, a fast-growing Singapore-based direct-to-consumer furniture retailer that designs and produces stylish, modern furniture. Castlery launched retail operations in the US in 2019 and became a Top 30 Home Furnishing website in the US in 2023. It is using almost all types of logistics services provided by Maersk, and is currently exploring a flexible warehousing model to support further geographic expansion in the US market. With Maersk, Castlery has developed an increasingly deeper strategic partnership over the past six years. “As our business becomes more global, we are able to tap on Maersk's global scale and high-quality integrated logistics services, and have benefited tremendously in our growth,” the company said. This case study will illustrate the benefits from a retailer’s perspective of leveraging an integrated service that incorporates ocean together with multiple other services.