Alexandra Griffon


CEO and Co-Founder

After graduating from ESSEC Business School and UC Berkeley, Alexandra started to work as a merger and acquisitions analyst (Lazard, Paris) and in the retail industry as a sales & stock analyst (Guerlain, NYC). She then followed her entrepreneurial spirit to take the plunge and co-founded BlueCargo - aiming at disrupting an industry that fuels our global economy.

Sessions With Alexandra Griffon

Friday, 25 February

  • 10:10am - 10:40am (PST) / 25/feb/2022 06:10 pm - 25/feb/2022 06:40 pm

    How Can Technology Resolve the D&D Challenge?


    The assessment of detention and demurrage has long been a thorn in the side of cargo interests, predating the pandemic but made worse by crippling congestion in key US container gateways. The fees are meant to be sticks, not carrots, to incentivize shippers and their transportation and logistics partners to expedite the pickup of laden containers at terminals and the return of empties to those terminals. But is this process working as it should? Shippers and drayage operators perceive the fees as a revenue stream for shipping lines and terminal operators, while the carriers and terminals see some shippers using terminal space and containers as de facto inventory storage. The fragmented nature of entities and solutions at many US ports doesn’t help, particularly in the vital Los Angeles-Long Beach complex. This session will explore the extent to which technology can resolve these structural problems to make cargo flow more efficient and expedite container returns, especially during critical high-volume periods. Speakers include a drayage transportation management system provider, a visibility provider, and technology vendor that specializes in helping cargo interests find appointments at container terminals.