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- Chris Kirchner
After a tumultuous 2021, there was a rush to suggest that supply chains needed to trade a focus on efficiency for a focus on resiliency. Essentially, supply chains needed to be less “just in time” and more “just in case.” That’s too simplistic a view, and also minimizes the importance of running lean. Three decades of supply chain management have honed the ability to be efficient, and the need of the day is also to be resilient — not in lieu of being efficient but in addition to being efficient. The path to managing that balancing act lies in digitization and the ability to accurately and quickly capture data to make decisions. This fireside chat with Slync CEO Chris Kirchner will discuss this balancing act, and how shippers and forwarders should view technology in a market where they seem to have waning leverage.