Jenna Brown


Co-Founder & CEO

Jenna is Co-Founder & CEO of Shipamax, a technology company backed by over $9.5million in Venture Capital. Founded in 2016, Shipamax provides logistics companies with a plug & play solution to automate data entry - cutting time spent on low-value tasks. Jenna started out in physical commodities trading before moving into tech, most recently leading the international expansion of one of London's fastest-growing Fintechs - GoCardless.

Sessions With Jenna Brown

Friday, 25 February

  • 02:15pm - 02:45pm (PST) / 25/feb/2022 10:15 pm - 25/feb/2022 10:45 pm

    Can Global Logistics Reach Electronic Documentation Nirvana?


    For an industry that has struggled to shed the notion that documents are still sent by fax, the long-rumored progression from paper documents to electronic versions has been painfully slow. At a time when multimillion-dollar homes can be bought and sold via DocuSign, it's hard to imagine that basic shipping and customs documents still change hands in paper format. For many, a move to email attachments — digital versions of paper documents — is an aspirational state. The pandemic, and the remote work it forced upon the global logistics industry, has not yet been the catalyst for major change. That’s not to say progress isn’t underway. An array of technology providers, incumbent, and startup alike, is guiding the industry toward digitization. And there is progress in areas such as electronic bills of lading, where Mediterranean Shipping Co., Zim, and ONE have all invested. But what will be the catalyst to push the industry at large toward more adoption of electronic documentation?