Mac Sullivan

NNR Global Logistics USA

Head of Technology and Digital Promotion

Mac has been working in trade lane management and business development for two top 25 global logistics companies in China for the past seven years. In these roles, he manages air, sea, warehousing, and road transportation for primarily American companies operating in the Asia Pacific region. In addition to his role in logistics, he teaches classes to Chinese, European and American students in the areas of Communications, Supply Chain & Operations, and International Business. His work in the logistics industry has prompted him to pursue his Ph.D., examining the disruptive effects of digitalization and automation on logistics labor.

What is the pop in your job? What drives you? What is your passion? "Mac is passionate about digging out the reason behind the slow adoption of technology in the logistics industry. He is interested in developing new talent to fill this gap and helping companies to prepare for digital transformation. He is a lifelong learner and enjoys sharing what he has learned."

Sessions With Mac Sullivan

Friday, 25 February

  • 11:15am - 11:45am (PST) / 25/feb/2022 07:15 pm - 25/feb/2022 07:45 pm


    Exploring the Common Data Model Concept in Logistics


    Universal six-digit HS Code or country-specific seven- to 10-digit HTS code? Airport Code PEK or UnLocode CNBJS? Global account or local customer? Questions like this have been the catalyst for academic studies exploring the lack of common data formats in global logistics, but they provide particularly massive challenges for under-resourced IT teams within the global logistics community. Connectivity requests have accelerated during the COVID-19 pandemic, but the lack of a common data model is what truly holds back the digital transformation of the logistics industry. The proliferation of different platforms, some developed by independent software providers, and some by container lines, has only underscored the fragmented nature of less-than-perfect models available to logistics professionals. This session will explore how the industry may arrive at a Rosetta Stone for common standards that allow for application across country and industry boundaries, and the benefits of such an approach.