Reade Kidd

EDRAY Collaborative Port Logistics

CEO and Co-Founder

Reade Kidd has spent 20 years in the international supply chain field. He is CEO and Co-Founder of EDRAY CPL.

Prior to EDRAY, Mr. Kidd was the Chief Commercial Officer and Head of Strategy for XpertFreight, a boutique domestic freight brokerage company.

During the previous four years, Mr. Kidd led The Home Depot’s international logistics division, the third-largest importer into the US. With an annual budget in excess of $500 million, Mr. Kidd was responsible for the strategy and execution for the movement of goods into and out of the US, Canada, and Mexico for the ocean, air, drayage, transload, customs/compliance, and foreign trade zones.

Mr. Kidd spent the previous 10 years with various groups within the Maersk Companies. Starting in the management training program, Mr. Kidd worked both domestic and abroad for Maersk Line, Maersk Line Limited (military consulting), Maersk Logistics, Damco Distribution (warehousing), and Damco in increasing roles and responsibilities across operations, sales, IT, implementation, and strategy.

Mr. Kidd graduated from Auburn University with a degree in International Business with a supply chain focus. He lives in Charlotte, NC with his wife and three boys.

Sessions With Reade Kidd

Thursday, 24 February

  • 04:15pm - 04:30pm (PST) / 25/feb/2022 12:15 am - 25/feb/2022 12:30 am

    Where Tech and People Converge to Unravel US Import Flows

    TPMTECH STREAM: WINNING CUSTOMERS WITH TECHNOLOGY
    There are broadly two camps when it comes to managing the flow of international cargo: one sees technology as the solution, generally under the guise of automation of a process; the other uses people to manage via a services-based approach. In between is an emerging emphasis on the convergence between “team and technology,” where technology isn't the only answer to all problems, but where scaling across millions of inbound containers worth of cargo is not achievable with people alone. This quickfire chat with EDRAY CEO Reade Kidd, a former logistics executive with The Home Depot, will explore this concept and how it might present a path toward navigating mounting complexity in US import gateways.