Ruben Huber



Ruben grew up in the trucking and warehousing business in Germany and held various management and executive roles in leading shipping lines, NVOCCs, and intermodal operators across Europe, China, and the Middle East. Today he is consulting on strategy, digitalization, internationalization, and logistics.

He has a freight forwarding education, holds a German degree in business economics, and an MBA from Aston University.

Sessions With Ruben Huber

Friday, 25 February

  • 11:15am - 11:45am (PST) / 25/feb/2022 07:15 pm - 25/feb/2022 07:45 pm

    Exploring the Common Data Model Concept in Logistics


    Universal six-digit HS Code or country-specific seven- to 10-digit HTS code? Airport Code PEK or UnLocode CNBJS? Global account or local customer? Questions like this have been the catalyst for academic studies exploring the lack of common data formats in global logistics, but they provide particularly massive challenges for under-resourced IT teams within the global logistics community. Connectivity requests have accelerated during the COVID-19 pandemic, but the lack of a common data model is what truly holds back the digital transformation of the logistics industry. The proliferation of different platforms, some developed by independent software providers, and some by container lines, has only underscored the fragmented nature of less-than-perfect models available to logistics professionals. This session will explore how the industry may arrive at a Rosetta Stone for common standards that allow for application across country and industry boundaries, and the benefits of such an approach.