• TPMTech
  • February 23 – 24, 2023 | Hilton Long Beach
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Alexander Nowroth

Lebenswerk Consulting Group

Managing Director

Alexander Nowroth is the Managing Director of German based Lebenswerk Consulting Group and the author of the internationally published book “Sales & Business Models in the Logistics Industry.” Prior to co-founding his firm in 2016, he can look an international career in medium-sized and large logistics companies spanning almost 15 years.

Alexander is an expert to large organizations in executing powerful strategies creating high-performance B2B sales organizations, responsible for 100+ successful, international projects. Alexander is regularly published both nationally and internationally on various strategic topics. Additionally, he is a guest lecturer and an advisory board member at renowned international universities.

Sessions With Alexander Nowroth

Tuesday, 28 February

  • 03:15pm - 04:00pm (PST) / 28/feb/2023 11:15 pm - 01/mar/2023 12:00 am

    Trade Lane Deep Dive: Asia-Europe

    Carriers on the Asia-Europe trade are sailing into a year when the economic and geopolitical challenges are deepening, with growing uncertainty on both the supply and demand side of the container shipping business. Russia’s ongoing war with Ukraine has resulted in huge hikes in energy prices, creating runaway inflation across Europe that has left consumers struggling with a cost-of-living crisis expected to extend through 2023. This already has dampened demand for containerized transport through an anemic 2022 peak season —North Europe imports from China fell 10 percent in the July-September seasonal peak — and there are no expectations of the traditional surge in volume ahead of Chinese New Year on Jan. 22. Carriers are trying to match capacity with falling demand by blanking sailings in an aggressive program in which they withdrew 1.6 million TEU in the last four months of 2022, and some analysts warn that a rate war is possible. As economic and geopolitical headwinds strengthen, this session will dive into the Asia-Europe supply-demand fundamentals to examine the host of factors stacking up to undermine the stability of the trade lane, including capacity flooding back into the market, tanking demand, and rising COVID-19 infections in China ensuring no change in Beijing’s lockdown approach to the pandemic.