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- Carl Marchese
Street turns, container triangulation, matchbacks. Whatever you want to call the process of connecting an unloaded import container with an available export shipment outside a marine terminal, the concept has confounded the industry for decades. In a vacuum, there can be few ideas that sound more reasonable or impactful from a cost, environmental, and resource usage perspective. But in practice, it has been hard to drive adoption, due to a range of factors. Technology isn’t necessarily the constraint as much as competitive and operational misalignment, as well as the reality that matchback initiatives need an owner to drive adoption. In this session, four logistics industry veterans and technology experts in various regions discuss why street turns haven’t taken off, why adoption varies in different markets, and what can be done to drive broader use in the future.