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- Markus Johannssen
A decade ago, the global 3PL landscape was pretty well established. The large top 25 players had large brand recognition, even if they collectively lacked the type of market share dominance players in other industries enjoy. But over the last decade, the competitive landscape has changed along multiple dimensions: the emergence of so-called digital forwarders — backed by big-name venture capital firms; the rise of e-commerce players moving into logistics services; and finally, container lines pursuing an integrated supply chain management strategy for shippers. The pandemic seemed to turbocharge these developments, adding massive amounts of capital to the industry in the form of more venture funding, container line profits and e-commerce driven revenue. Then there's the impact of the pandemic itself on 3PLs and their customers — from decentralized operations to huge spikes in demand, freight rates, and transit times — have had an indelible effect. And behind all these dynamics is technology, especially the role that things such as automation, visibility, and user interface, play in attracting and retaining customers. In this session, Kuehne + Nagel, one of the most high-profile companies in the industry, sill discuss how the last decade, and the last three years in particular, have shaped where and what the company invests in.