• TPMTech
  • February 23 – 24, 2023 | Hilton Long Beach

Peter Creeden

MPC International

Managing Director

Peter Creeden is a well-respected international supply chain executive with over 25 years of global industry experience. Peter is the Managing Director of MPC International, a strategic advisory firm. Peter’s background includes 22 years with Hamburg Sud in various international roles leading to Managing Director for Oceania.

Throughout his career, Peter has actively supported supply chain improvement initiatives. Peter is an active member of various supply chain digital standard associations and pushes the industry to adapt to a digital partnership ecosystem. Peter is an adjunct senior lecturer at the Australian Maritime College and was recently appointed to RMIT's new Centre for Future Skills and Workforce Transformation as Senior Industry Fellow.

In 2019, Peter established MPC International Pty Ltd. MPC International is an advisory firm providing insight and leadership to the port & supply chain industry. Peter is a strategic advisor providing companies with guidance on data and technical issues, corporate governance, process mapping, and software procurement decisions.

Sessions With Peter Creeden

Thursday, 23 February

  • 03:30pm - 04:00pm (PST) / 23/feb/2023 11:30 pm - 24/feb/2023 12:00 am

    Street Turns: An Obvious Solution that Struggles for Adoption

    Street turns, container triangulation, matchbacks. Whatever you want to call the process of connecting an unloaded import container with an available export shipment outside a marine terminal, the concept has confounded the industry for decades. In a vacuum, there can be few ideas that sound more reasonable or impactful from a cost, environmental, and resource usage perspective. But in practice, it has been hard to drive adoption, due to a range of factors. Technology isn’t necessarily the constraint as much as competitive and operational misalignment, as well as the reality that matchback initiatives need an owner to drive adoption. In this session, four logistics industry veterans and technology experts in various regions discuss why street turns haven’t taken off, why adoption varies in different markets, and what can be done to drive broader use in the future.