A rebound in freight demand lies ahead, though it’s not clear when that rebound will arrive or how big it will be. Even so, trucking companies, their shipper customers and freight brokers need to prepare before the next market turn. Shippers are enjoying lower rates now, but they’re also selling less product. What will happen when freight demand rises again? What are LTL and truckload carriers and brokers doing to prepare for that eventuality? How will that impact truck capacity? What should shippers do, and how can shippers best use contract and spot markets, and trucking’s different sectors, and regional and national carriers? Will we ever see a market like 2021 again? This panel entertains these questions and more as we look toward 2024.