Getting a “true” rate in truckload freight has always been more art than science, but a cohort of technology providers now are arming shippers and brokers with tools and data to make more accurate pricing and buying decisions. But many questions linger: How plug and play are the solutions? How many tools does a single organization need to invest in? Is the source of information neutral? Can the same process be used for contract and spot? This session will explore the present and future of pricing through the lens of using technology to make things better and simpler, not more confusing for those tasked with freight procurement.