The 3PL industry has changed dramatically since Doug Waggoner joined Chicago-based Echo Global Logistics as CEO in 2006. Echo led the first wave of technology-based 3PLs, growing rapidly in its first decade. Acquisitions have fueled Echo’s growth as it competed with a newer generation of so-called digitally native brokerages as well as traditional brokerages that have “gone digital.” Waggoner has been a force in the digital evolution of the brokerage and 3PL industry that is now accelerating, in part due to funding from private equity investment firms such as The Jordan Company, which acquired Echo in 2021. 3PLs face new challenges and opportunities in the post-pandemic world, as new technologies emerge, and distribution networks are reset. In this fireside chat, Doug will discuss his perspective on a changing marketplace, Echo's growth opportunity and shipper priorities, and the logistics intermediary of the future.