Virtually every shipper is somewhere on a journey from mediocre data quality and manual processes to improved data quality and some level of automation. Improving data and the logistics processes that rely on good data generally revolves around engaging with third parties that specialize in technology, services, or both. The choice generally boils down to choosing a software vendor that enables a shipper to help itself or a technology-forward 3PL that provides solutions to the shipper. All of these strategic choices are in the service of efficiency, with process automation the eventual goal. That doesn't mean humans will be excluded from core logistics functions, just that automation plays an ever-increasing role in moving freight. This session will offer a glimpse into how one shipper is managing this journey, from a starting point of improving rail data and knock-on effects that has, to the broader goal of automating data feeds and, eventually, whole processes. The other panelists, a logistics technology vendor and a large freight broker, will give insight into what level of process automation their shippers want from them, and where this is all going in the years to come.