• Inland Distribution
  • September 30 - October 2, 2024 | The Westin Chicago River North

Ben Tschirgi

Cowan Logistics

Vice President, Sales

During Ben’s tenure at Cowan Logistics, he has helped transform the company from a regionally focused asset-based firm into a Transport Topics Top 100 Freight Brokerage and Multi-Modal 3PL through his development of the drayage division and implementation of a centralized lead generation system. Ben is a firm believer in leveraging global talent and automation in the sales process to empower his team to both sell and serve their customers to the fullest potential. Drawing from a background in film and theatre, Ben is a freight-parody trailblazer with a portfolio full of wacky, relatable, truck-tactic memes and music videos.

Sessions With Ben Tschirgi

Wednesday, 2 October

  • 09:10am - 09:45am (CST) / 02/oct/2024 02:10 pm - 02/oct/2024 02:45 pm

    InlandTech III:The Democratization of Brokerage Tech

    Freight brokers have become a bigger player in the truckload market over the last 20 years. That much is not in question. But why that dynamic has emerged is certainly up for debate. Is it because shippers – particularly small and mid-size ones – tend to be attracted to the service proficiency of brokers? Or because brokers provide carriers access to a pool of loads they wouldn’t ordinarily have access to? Or is it down to the hustle that defines the modern freight broker – a never-say-die attitude when it comes to finding customers and capacity? Behind the increasing depth and breadth of brokers is also technology. The last decade has seen the rise (and fall) of some notable “digital brokers,” but more broadly a surge in tools designed specifically for brokers. At the heart of this trend are tools aimed at the small and mid-size end of the spectrum, technology that a generation ago would have only been within the financial reach of the largest brokers. This session, taking in the expertise of a broker and two broker-focused technology providers and a broker, will dissect how the democratization of technology is impacting brokers, their shipper customer and carrier partners.