Felipe Capella
Loadsmart
Co-founder and CEO
As Co-founder and CEO of Loadsmart, a leading digital freight technology company, Felipe Capella leads an elite team in revolutionizing the logistics industry. Responsible for driving product development and business strategy, Capella plays a pivotal role in innovating Loadsmart’s platform and growing suite of capabilities.
Among the standout accomplishments under Capella’s leadership are the development of true mode optimization capabilities backed by a strong data and analytics foundation, the introduction of FTL instant pricing and booking, execution of the market's first server-to-server autonomous truckload booking via API integrations to TMS, and the launch of the first digital drayage and transload services in 2019.
Prior to founding Loadsmart, Capella launched Duelus, a promotional marketing platform focused on online contests and challenges. Previous roles include serving as a corporate advisor in the U.S. and Brazil, helping companies navigate strategy, international law, and mergers and acquisitions; and overseeing legal matters for more than 40 operations, including sovereign guaranteed development projects for Latin American countries, for the Inter-American Development Bank in Washington. While ensconced in academia, he worked as a professor teaching courses on bankruptcy, restructuring and commercial law.
Capella holds a masters degree in law from the University of Pennsylvania, where he was valedictorian for his class, a masters in business law from Universidad Francisco de Vitoria in Spain, and an MBA from Fundacao Getulio Vargas in Brazil.
