A flood of data on the truckload market presents an interesting conundrum for shippers and brokers. While more is better than less, too much can also be a bad thing. In other words, sorting through all the noise to find the signal that matter for an individual business can be a herculean task, one that is sometimes beyond the scope of a transportation department. And yet, each shipper and broker in the market needs to understand these signals to make critical pricing and service decisions. In this session, Ken Adamo, DAT Freight & Analytics' chief of analytics and vice president of strategy, will help attendees drill down to the data points that matter when dissecting the current and future states of the truckload market. The session will touch on: specific metrics that are important to track when it comes to truckload rates, service, and capacity; how to formulate a diversified but manageable data strategy; and determining whether data science capability should be handled in-house or outsourced.