The past several freight cycles have seen changes in how shippers and their truckload carrier partners approach the market, with transactional and strategic perspectives rising and falling as pricing cycles spin. The past few years have seen mini bids rise and fall, more tactical approaches to RFPs and contract talks, and changing spot market purchasing patterns. Everyone wants long-term partners, but are shippers and carriers really “walking the walk” together, or are “partners of choice” more talk than walk? In this panel, both sides will discuss how contracting is changing and what to expect in 2025.