• Inland Distribution
  • September 25- 27, 2023 | The Westin Chicago River North

Tim Aschoff

Crete Carrier Corporation

President & COO

Tim Aschoff is the President & COO of Crete Carrier Corporation, a privately owned Lincoln, Nebraska-based transportation company that employs over 6,000 associates with 20 terminal locations across the United States operating 5,500 power units and 13,000 trailers. Tim graduated summa cum laude from Creighton University School of Business in 1995 and summa cum laude from Creighton University School of Law in 1997. Tim started his career as a Judicial Clerk for Honorable Lyle Strom, U.S. District Court, Nebraska and then was in private practice and corporate practice. In 2002, Tim started with Crete Carrier Corporation as General Counsel, adding management duties to his role throughout the years, ultimately becoming Chief Operating Officer for Crete Carrier in 2011 and President in 2017.   

Sessions With Tim Aschoff

Tuesday, 26 September

  • 11:15am - 11:45am (CST) / 26/sep/2023 04:15 pm - 26/sep/2023 04:45 pm

    Fireside Chat: A Conversation with Crete Carrier's Tim Aschoff

    Whether it’s ocean, rail, or trucking, 2023 is the year of falling transportation rates. For trucking companies, this is nothing new. Spot truckload rates have been down year over year since May 2022, but have plunged by double-digits in 2023. Contractual rates also have fallen by double-digits year over year in annual RFPs signed this year. Shippers don’t have as much freight to move as the post-lockdown surge of late 2020 and 2021. Concerns of inflation and a recession have kept nervous shippers keeping inventories as thin as possible until the US consumer is more confident. Motor carriers have been scrambling to keep revenue flowing, despite costs continuing to rise to run their businesses. Transportation and logistics managers have a difficult balancing act: maintaining strong relationships with their core strategic carriers, while also hitting budget targets that might force them to be aggressive in negotiating lower rates. If they don’t hit their transportation budgets, they could lose their jobs, which isn’t good for anyone. In this session, Tim Aschoff, chief operating officer of national truckload provider Crete Carrier, will sit down with Senior Editor Ari Ashe to discuss how to juggle those competing priorities. How can transportation and logistics managers engage in a frank, but important discussion with their motor carrier partners about their cost pressures while not burning bridges? How can shippers be true partners in this market? We’ll also look forward to 2024 and see whether the contract rates signed in mid-2023 will hold for a full 12 months, or whether mini-bids and shorter contracts are the new normal.