- Back to all Speakers
- William B. Cassidy
This exclusive, shipper-only discussion facilitated by JOC Senior Editors William Cassidy and Ari Ashe will bring together shippers in an off-the-record meeting to exchange ideas and potential solutions to the numerous challenges confronting stakeholders in the North American supply chain, while learning what they expect to learn from the conference sessions and panelists over the coming two days. BY INVITATION ONLY FOR SHIPPERS
Collaboration may be the key to success in the 2020s, but how do we use that key to unlock savings and value? Attempts to collaborate often fail when the shared goals are unclear and the mindset is too transactional. Author, educator, and business consultant Kate Vitasek has spent years trying to change that through her research with the University of Tennessee, leading to the development of the Vested business model for highly collaborative and strategic relationships. In this one-on-one conversation, we'll discuss how efforts to collaborate can achieve a higher level of execution and success and how goal-oriented outcomes can be used to create greater shared value for all parties, with concrete examples.