From no data to “big data” to “too much data,” participants in the North American truckload industry have been on a rocky ride over the years. There is, put simply, no shortage of data sources around which to base planning, procurement, and partnership decisions. The questions now revolve around: which data sources to use; how to manage them; and how to use them. With a trio of the industry’s most forward-thinking software CEOs, this session will dive specifically into how brokers and shippers can use rate and carrier performance data to shape their planning, freight buying, and carrier choices.