Carl Lauron


Founder and CEO

Carl Lauron is founder and CEO of BuyCo. Upon graduating from the Paris School of Mines, Lauron worked as a logistics consultant and held various operational management roles in warehousing, transport, and distribution. In 2007, he joined CMA CGM where he became managing director of the freight forwarding division, and then vice president of Innovation. This is how he discovered the gap between the latest available technologies and the outdated shipping management tools. Lauron founded BuyCo in 2015 to help importers and exporters simplify, optimize, and secure their ocean shipping operations through digital innovations. This is achieved through a collaborative SaaS solution interfacing importers and exporters with shipping lines, forwarders, and any other supply chain participants. Using BuyCo means up to 40% productivity increase, better cost control, and a state-of-the-art customer service for exporters, using lean procurement as a competitive advantage. Typical BuyCo customers are enterprises running 5,000 to 500,000 containers a year, such as Nestlé, AB InBev, Renault, and Total.

Sessions With Carl Lauron

Monday, 28 February

  • 03:50pm - 04:35pm (EST) / 28/feb/2022 11:50 pm - 01/mar/2022 12:35 am

    Container Allocation Strategies: Managing Lumpy Week-to-Week Volumes

    A simple math equation has traditionally governed the way ocean carriers allot space to shippers and non-vessel-operating common carriers on a weekly basis over the length of their annual ocean freight contracts: MQC/52. That’s to say that weekly allocations are doled out by dividing a minimum quantity commitment by 52 weeks. Of course, that formula doesn’t account for the ebbs and flows most shippers see across a month, much less the entire year. The issue of differing space needs on different weeks came to the fore in 2021, when ocean capacity in any form became a precious commodity. Carriers were largely unable to accommodate base capacity needs, with much fewer requests for additional space. As 2022 begins, the need to allocate better has to be a priority for all parties. Shippers need more assurance that they can get space that aligns with their volume out of a specific port on a given week. And carriers need more certainty, in advance, of what volume is likely to come so they can plan their network and fully utilize the capacity on their vessels. The 2021 market changed the nature of allocations, in that many freight buyers felt that carriers intentionally cut allocations to sell space on the more lucrative spot market. What strategies and technologies can both sides use to make sure allocations match capacity needs and can fluctuate as those needs shift? This session will incorporate the perspective of a retailer, a technology provider for shippers, and a software vendor for forwarders that has developed a tool to forecast allocations better.