• TPM24
  • March 3-6, 2024 | Long Beach Convention Center

Christian Allred


Executive Vice President and General Manager of International Sales

Christian Allred joined ORBCOMM in 2006 and currently serves as ORBCOMM’s Executive Vice President and General Manager of International Sales. He is responsible for managing ORBCOMM’s international sales teams around the world across key vertical markets, including transportation, heavy equipment, containers & ports and maritime, and achieving the Company’s revenue and growth objectives. Christian has more than 25 years of experience in managing global sales and marketing teams and building global distribution channels for technology companies within the M2M and IoT industries. Prior to joining ORBCOMM, Christian was Vice President of Sales at Enfora, where he managed sales activities to telematics companies, M2M/IoT integrators and network operators throughout Latin America, Europe and the U.S. Christian began his career with MicroAge, Inc. and later Pinacor, Inc., holding positions as Wireless Data Analyst, Program Manager, Director of Marketing, and General Manager of Mobility Solutions. Christian holds a B.A. from Brigham Young University, a Master of Business Administration from Arizona State University and a Master of International Management from Thunderbird, The American Graduate School of International Management.

Sessions With Christian Allred

Monday, 27 February

  • 03:50pm - 04:35pm (PST) / 27/feb/2023 11:50 pm - 28/feb/2023 12:35 am

    Cool Cargoes II: Investing in the Future — Tech, Infrastructure, and Beyond

    As shippers have struggled with backlogs at ports, spotty service on ocean and land, and packed warehouses, one bright spot has emerged: investment in solutions is picking up. On the ports side, Houston is leasing about 1,500 gensets that will allow reefer containers to be stored at the port while it builds a more sophisticated power system. Oakland in October received a $36.6 million grant to help fund, among other things, additional reefer container storage and plugs, while Jacksonville received $23.5 million to install electrified reefer container racks. On the cold-storage side, Philadelphia, one of North America’s largest reefer ports, plans to build a 200,000-square-foot refrigerated warehouse near the port, adding to some 360,000 square feet of existing on-dock cold storage. That would help alleviate a space crunch as cold-storage vacancy rates at warehouses fell to 3.4 percent nationally in July, according to real estate developer CBRE. It’s also part of an overall 3.3 million square feet of cold-storage construction in the US, CBRE said. On the technology side, investment in cold-chain tracking devices is primed to soar, according to an October report by market researcher Berg Insight. Active tracking devices for all reefer shipments reached 4.1 million worldwide in 2021, and is expected to reach 9.2 million by 2026, according to the report, with Maersk and ORBCOMM leading the way. This session will analyze the investment flowing into the cold chain and whether it’s enough to keep pace with growth.