• TPM25 | March 2-5, 2025
  • TPM25
  • March 2-5, 2025 | Long Beach Convention Center

Hernán Martínez

Hapag-Lloyd

Senior Director-Global Reefer, Specials & DG

Hernán Martínez was born in 1974 in Viña del Mar, Chile.

He graduated in Industrial Engineering from the Universidad Católica de Valparaíso in 1998. In the same year he joined Compañía Sud Americana de Vapores (CSAV) after completing his apprenticeship.

During his 22 years with the CSAV Group, he has held various management positions both in Chile and overseas (Germany, Hong Kong and China), in Sales, Commercial and Trade Management roles.

His last position at CSAV was Senior Vice President of the PCTC (Pure Car Truck Carrier) Division. In 2021, he joined United Cargo, a large logistic service provider for the fresh produce industry in Latin America, as Regional Director for South America.

In 2023, Hernán assumed his current role as Senior Director for Global Reefer, Specials and DG at Hapag-Lloyd AG.

Sessions With Hernán Martínez

Tuesday, 5 March

  • 05:00pm - 05:40pm (PST) / 06/mar/2024 01:00 am - 06/mar/2024 01:40 am

    TPM Cold Chain: Commodity Spotlight: Macro Trends and Specialized Needs for Reefer Products

    The global cold chain is composed of numerous market segments – ag products, frozen foods, seafood, poultry, meat, dairy products, pharmaceuticals, wine and spirits, and more. With such an eclectic mix of product categories, it’s no surprise that each has its own needs and challenges. Unlike the dry sector, where product handling is largely consistent across thousands of commodities, the reefer sector must account for the very different supply chain requirements for frozen goods and fresh produce, seafood and meat, on the same vessel. Market forces such as economic swings and weather only complicate matters for importers, exporters, and their service providers. This session, composed of representatives of several market segments – poultry, fresh produce, dairy, frozen goods, and seafood — along with a senior executive from a major ocean carrier will dive into the specific macro elements of these very different products, the logistics of managing them, and how service providers address the various challenges. Among the questions it will address are:

    • How has the market changed for these commodity groups since COVID?

    • What are the major threats and challenges on the horizon?

    • How are shippers and their service providers working together to improve efficiency?

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