Building Strategic Shipper-Carrier Relationships Amid Volatility: A Pure Fishing Case Study
After a pandemic experience that wasn’t easy on shipper-carrier relationships, the reality remains that both sides need each other and in many cases are still capable of viewing each other as partners. What are the elements of a true win-win shipper-carrier relationship that can be seen by the participants as a strategic partnership? With all of the variability in the marketplace over the past nearly three years, what currently defines a shipper or a carrier of choice? One element is mutual accessibility to stakeholders. Another is honest communication and willingness of both sides to air “dirty laundry” to ensure transparency and to acknowledge that things may get rough from time to time. When the partnership goes through a rough patch — as all do at some point — it’s critical to keep in mind what the core components of the successful partnership truly are. This case study will examine the elements that make up a genuine partnership between shippers and carriers, while acknowledging the realities of a volatile business environment.