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Adapting To New Ocean Shipping Dynamics
Maersk Line and Hapag-Lloyd both reported sequentially increasing uptake of digital quoting tools in 2020, while a number of other container lines and many of the top 25 global forwarders now have such capability. Add smaller NVOs and freight rate marketplaces into the mix and shippers have an eye-watering number of options from which to secure an instant rate. Is this the way the market will eventually go? Will instant quoting replace spot rates? How important are these transactional tools to the digital ambitions of container lines and large forwarders?