• TPM24
  • March 3-6, 2024 | Long Beach Convention Center

Vikki Nicholson-West

U.S. Dairy Export Council

Senior Vice President-Global Ingredients Marketing

As Sr. Vice President of Global Ingredients Marketing for the U.S. Dairy Export Council, Vikki Nicholson-West is responsible for developing and executing marketing strategies that promote U.S. dairy products internationally. She also serves as the Executive Director of the U.S. Dairy Export Council Singapore Ltd. and its U.S. Center for Dairy Excellence.

Vikki’s path to success started at Kraft Foods/Mondelez as a product developer. She was encouraged to return to school and get her MBA, after which Vikki rose through the ranks in brand and category management, working on brands such as Maxwell House, Nabisco, Oscar Mayer, Kraft Cheese, and Oreo. She received her MBA in marketing and business policy from the University of Chicago Booth School of Business and a bachelor’s degree in chemistry and mathematics from Howard University.

Vikki also leads an industry advisory committee of 36 different exporting dairy ingredient processors and traders. 

Sessions With Vikki Nicholson-West

Tuesday, 5 March

  • 05:00pm - 05:40pm (PST) / 06/mar/2024 01:00 am - 06/mar/2024 01:40 am

    TPM Cold Chain: Commodity Spotlight: Macro Trends and Specialized Needs for Reefer Products

    The global cold chain is composed of numerous market segments – ag products, frozen foods, seafood, poultry, meat, dairy products, pharmaceuticals, wine and spirits, and more. With such an eclectic mix of product categories, it’s no surprise that each has its own needs and challenges. Unlike the dry sector, where product handling is largely consistent across thousands of commodities, the reefer sector must account for the very different supply chain requirements for frozen goods and fresh produce, seafood and meat, on the same vessel. Market forces such as economic swings and weather only complicate matters for importers, exporters, and their service providers. This session, composed of representatives of several market segments – poultry, fresh produce, dairy, frozen goods, and seafood — along with a senior executive from a major ocean carrier will dive into the specific macro elements of these very different products, the logistics of managing them, and how service providers address the various challenges. Among the questions it will address are:

    • How has the market changed for these commodity groups since COVID?

    • What are the major threats and challenges on the horizon?

    • How are shippers and their service providers working together to improve efficiency?