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Vivian Chiang

BlueX Trade

Chief Operating Officer

Vivian Chiang is the COO of BlueX, a startup focused on revolutionizing the container shipping industry. Her role encompasses all aspects of logistics and partner relations, and management of BlueX’s breakthrough digital platform. As a new startup company, BlueX needs leadership that flexes across many different roles, allowing Vivian to leverage her background in entrepreneurship, marketing, product, and operations. She has a deep technical background and many years of experience building companies, co-founding Orbit Baby, a premium baby gear company sold to Ergobaby / Compass Diversified Holdings. Vivian has advised numerous startups, served as a Product Manager at Apple and also held engineering positions as an ASIC designer at Cisco Systems and various startups. She has a BS and MS in Electrical Engineering from Stanford University and an MBA from the Stanford Graduate School of Business.

SESSIONS WITH Vivian Chiang

Thursday, 25 February

  • 11:50am - 12:20pm (EST) / 25/feb/2021 04:50 pm - 25/feb/2021 05:20 pm

    Adapting To New Ocean Shipping Dynamics

    The State of Online Ocean Freight Quoting

    Maersk Line and Hapag-Lloyd both reported sequentially increasing uptake of digital quoting tools in 2020, while a number of other container lines and many of the top 25 global forwarders now have such capability. Add smaller NVOs and freight rate marketplaces into the mix and shippers have an eye-watering number of options from which to secure an instant rate. Is this the way the market will eventually go? Will instant quoting replace spot rates? How important are these transactional tools to the digital ambitions of container lines and large forwarders?

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