• TPMTech
  • February 23 – 24, 2023 | Hilton Long Beach

Carl Lauron


Founder and CEO

Carl Lauron is founder and CEO of BuyCo. Upon graduating from the Paris School of Mines, Lauron worked as a logistics consultant and held various operational management roles in warehousing, transport, and distribution. In 2007, he joined CMA CGM where he became managing director of the freight forwarding division, and then vice president of Innovation. This is how he discovered the gap between the latest available technologies and the outdated shipping management tools. Lauron founded BuyCo in 2015 to help importers and exporters simplify, optimize, and secure their ocean shipping operations through digital innovations. This is achieved through a collaborative SaaS solution interfacing importers and exporters with shipping lines, forwarders, and any other supply chain participants. Using BuyCo means up to 40% productivity increase, better cost control, and a state-of-the-art customer service for exporters, using lean procurement as a competitive advantage. Typical BuyCo customers are enterprises running 5,000 to 500,000 containers a year, such as Nestlé, AB InBev, Renault, and Total.

Sessions With Carl Lauron

Thursday, 23 February

  • 11:45am - 12:15pm (PST) / 23/feb/2023 07:45 pm - 23/feb/2023 08:15 pm

    How Organizations Can Reduce Their Carbon Footprint

    The need to measure, manage, and offset carbon emissions associated with global supply chains long ago moved from vanity exercise to strategic imperative. But moving from ambitious goals to tactical change is where things get messy. If sustainability was so easy, it would have been done long ago. But it involves internal functions as disperse as product development, sourcing, procurement, and international logistics. And even within logistics, it necessitates that shippers and third-party logistics providers can rely on carbon calculation data of third-party capacity operators. That indirect carbon footprint is the hardest to measure, and to control. In this session, experts in the field of sustainability will explain how technology can help the freight industry come to grips with ever-tougher mandates on carbon emissions — mandates from governments, from customers, and from investors.