• TPMTech
  • February 23 – 24, 2023 | Hilton Long Beach

Michelle King

Mainfreight Air & Ocean

Global Business Solutions Manager

Michelle is a 29-year veteran of the freight forwarding industry, spending most of that time moving freight and leading teams. Her interest in the technology sell and freight technology led her on a path to her current role as Global Business Solutions Manager for Mainfreight’s Air and Ocean Business Unit. In this role she is responsible for all software used by Mainfreight’s Air and Ocean Team’s and their customers, including discovery, process, and implementation. 

Sessions With Michelle King

Friday, 24 February

  • 02:15pm - 02:45pm (PST) / 24/feb/2023 10:15 pm - 24/feb/2023 10:45 pm

    The Forwarding Metric That Matters

    Third party logistics providers (3PLs) generally have two ways to turn investment into technology into tangible financial results. They can use technology to expand the size of the market they target. Or they can use it to become more efficient operators. While it can be difficult for 3PLs to measure the success of implemented technology, one purely financial metric — revenue per employee — has become one barometer of how such deployments affect a 3PL’s overall efficiency. For shippers, the revenue per employee of a given 3PL may not seem to matter much, but the metric can shed light on a 3PL’s priorities and the type of service bundles it targets with shipper customers. This session will focus on how 3PLs can go past the abstract notion of technology "improving things" and move toward concrete metrics against which they can show whether their investment has succeeded. The session will also discuss other metrics for operational efficiency, and whether new technology providers are necessitating a change in those metrics.