The vast majority of forwarders globally rely on a homegrown operating system or one provided by the handful of incumbents that tend to dominate the market — or they have no operating system at all. There’s a reason for that development: Small to mid-sized forwarders have trouble carving out enough margin to invest in a proprietary system or established providers in the market. Those name-brand providers, meanwhile, tend to focus on the top end of the forwarder market, rationalizing that the time it takes to close a deal with a multibillion-dollar forwarder isn’t much longer than one with a mid-size forwarder with nine figures of revenue. But, in raw numbers, the SMEs in forwarding vastly outnumber the large players, and need technology to keep pace with the diverse landscape of 3PLs trying to win shipper customers. In this one-on-one chat, Trenton Chen, CEO of upstart forwarding software vendor GoFreight, will talk about democratizing software for the forwarding masses, competing in the market with established and difficult-to-dislodge vendors, and what specific problems technology providers can solve for forwarders.